About us
The brand had its first showcase in December 2022 to launch its debut collection “THE EMERGENCE” which was an insight into telling the story of attaining structure once we emerge into our true selves. The collection also used processes used in architecture as creative input on the entire collection.
The brand’s collection includes luxury Clothing and Accessory pieces made from locally sourced fabrics and designs developed by the independent designer and creative director, Ajide.
With its access to resources, the brand is set to deliver garments to suit the tastes of its high-class target market and everyday fashion consumers, allowing them 24/7 access to their favourite local pieces yet affiliated with quality and luxury.
About Us
ASO Nigeria
ASO (ah-shore) (ah-shaw) is a timeline documentation of the neo-futuristic creative exploration by independent designer, Aanuoluwa Ajide-Daniels.
It is, in his words, "a Generation Z rebellious way of creating a no-niche brand.
Having worked in the fashion and beauty industry for 4 years, and studied designers and their different design niches, I really didn’t want to be put in a box as a designer as there’s so much to explore and deciding on a niche would be limiting the borders of my creative exploration. One thing was for certain though, the brand’s pieces were going to be original, true to design detail and in whatever niche, futuristic.”
For ASO, the goal isn't just to create a piece of clothing, the goal is to create an “experience”, and tell relatable everyday stories through pieces with a departure from the more sceptical and conventional style of post-modernism and a more idealistic approach to the future eg. introducing a sketch-to-design process for custom orders to extend longevity and use of pieces as well as practising “slow fashion” to negate the effect of fast fashion on eco-fashion, all of which have positive changes in the future of fashion.
The brand had its first showcase in December 2022 to launch its debut collection “THE EMERGENCE” which was an insight into telling the story of attaining structure once we emerge into our true selves. The collection also used processes used in architecture as creative input on the entire collection.
The brand’s collection includes luxury Clothing and Accessory pieces made from locally sourced fabrics and designs developed by the independent designer and creative director, Ajide.
With its access to resources, the brand is set to deliver garments to suit the tastes of its high-class target market and everyday fashion consumers, allowing them 24/7 access to their favourite local pieces yet affiliated with quality and luxury.
