About us
The brand had its first showcase in December 2022 to launch its debut collection “THE EMERGENCE” which was an insight into telling the story of attaining structure once we emerge into our true selves. The collection also used processes used in architecture as creative input on the entire collection.
The brand’s collection includes luxury Clothing and Accessory pieces made from locally sourced fabrics and designs developed by the independent designer and creative director, Ajide.
With its access to resources, the brand is set to deliver garments to suit the tastes of its high-class target market and everyday fashion consumers, allowing them 24/7 access to their favourite local pieces yet affiliated with quality and luxury.
About Us
ASO Nigeria
ASO (ah-shore) (ah-shaw) is a timeline documentation of the neo-futuristic creative exploration by independent designer, Aanuoluwa Ajide-Daniels.
It is, in his words, "a Generation Z rebellious way of creating a no-niche brand.
Having worked in the fashion and beauty industry for 4 years, and studied designers and their different design niches, I really didn’t want to be put in a box as a designer as there’s so much to explore and deciding on a niche would be limiting the borders of my creative exploration. One thing was for certain though, the brand’s pieces were going to be original, true to design detail and in whatever niche, futuristic.”
For ASO, the goal isn't just to create a piece of clothing, the goal is to create an “experience”, and tell relatable everyday stories through pieces with a departure from the more sceptical and conventional style of post-modernism and a more idealistic approach to the future through bespoke pieces e.g. introducing a sketch-to-design process for custom orders to extend longevity and use of pieces as well as practising “slow fashion” to negate the effect of fast fashion on eco-fashion, all of which have positive changes in the future of fashion.
The brand had its first showcase in December 2022 to launch its debut collection “THE EMERGENCE” which was an insight into telling the story of attaining structure once we emerge into our true selves. The collection also used processes used in architecture as creative input on the entire collection.
The brand’s collection includes luxury Clothing and Accessory pieces made from locally sourced fabrics and designs developed by the independent designer and creative director, Ajide.
With its access to resources, the brand is set to deliver garments to suit the tastes of its high-class target market and everyday fashion consumers, allowing them 24/7 access to their favourite local pieces yet affiliated with quality and luxury.
The Designer
Aanuoluwa Ajide-Daniels is a talented fashion designer and beauty curator who has, through years of dedication and consistency, carved a niche for himself in a female-dominated industry.
Presently the Lead Designer and Creative Director at ASO Nigeria which he describes as his documentation on Neo-Futuristic Creative endeavor.
He began a career in makeup artistry and Mens grooming in 2017 and has since then gone on to work with and receive acknowledgements from renowned artists and TV stars. Some of them include Denola Grey, Mayorkun, Kaylah Oniwo, Danessa Myricks, Jade Osiberu, Lupita N’yongo, and Dakore Egbuson-Akande, Naomi Campbell, Funmi Iyanda, Don jazzy, Ayra star, Lady Donli
Ajide-Daniels is a graduate of fashion from Parsons School of Fashion, New York, Class of 2021 where he studied Fashion Essentials and Apparel Design.
in 2019, Ajide-Daniels joined the Orange Culture brand, one of the leading players in Nigeria’s fashion and apparel industry, as a fashion assistant. Having lead the production and accessories units respectively, all of his experience is now channeled into building a Neo-futuristic fashion brand. some of his accessory designs were featured in Beyoncé's musical film, Black Is King.
Today, he’s the Creative Director and Independent Designer for his own brand, ASO Nigeria which launched December 2022 with tremendous recognition from far and wide.
Aside from his academic commitment and day job of running his brand , he also runs a freelance makeup and fashion consulting side job , some of his clients include Vogue, Vogue Italia, Vogue Portugal, Essence, Ciroc, Darling hair, Mavin , Austrian Lace, Kenga Media, Fenty Beauty, Roqua, Pangaia, Brazilian Embassy.
